Event names that survive a rebrand
Marketing will change the wrapper. The catalogue should not. A method for objects, verbs, and the unglamorous work of retirement.
Journal
Studio writing
Notes from sittings, not vendor recaps. Each piece is meant to be printable and argued with.
Why DAU misleads subscription apps
Daily actives flatten trial, billing retry, and genuine habit. A quieter set of counts for teams who bill monthly.
Reading a retention curve without panic
The day-two dip is often a tracking seam. How to look before you rewrite the onboarding.
The quiet cost of too many events
Volume is not richness. What an overcrowded stream does to trust, cost, and the next hire’s first month.
When product and finance share a funnel
A conversion path that both desks will sign, including the screens the SDK never saw.